Category Archives: sales
Is This How You Test Your Advertising?
I spent many years selling advertising, first in print and then radio. In general I loved the energy and creativity of working with businesses to develop ad campaigns, but once in a while I hated it. I remember the sinking … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, Developing content, EWI, marketing, sales, writing
Climb Up on the Rooftop!
Good morning, and happy Friday! When I was the ‘junior kid’ working at my first real advertising sales position (ok, many years ago!) I thought the old-timers in the office were jaded, cynical and fossilized in their thinking about customers … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, EWI, humanity, marketing, sales, sales motivation, social media
Making Love to a Gorilla
I have heard the phrase that being in business and judging your market is like making love to a gorilla – you don’t stop when you think you’re done, but when they think you’re done. Business columnist Cliff Ennico addresses … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, EWI, marketing, newsletter, sales
An $8000 Pizza
Sales guru and author Art Sobczak is another one of the handful of business leaders I read daily. Here, he summarizes a disappointing telephone experience with a local pizza house: “A number of years ago a marketing exec with Dominos … Continue reading
Filed under advertising, Best Practices, business, Customer Service, EWI, marketing, newsletter, sales
