Category Archives: marketing
Do You Get Social With Social Media?
More and more, I am seeing business and organizational clients developing social media components to promote their offerings, which I absolutely love (see previous post Climb Up On Rooftop). Social media for small to medium businesses, often a mix of … Continue reading
Success Stories by Visa
Visit the link to VISA’s small business resource center to read about some of the case studies they have been following: http://www.visa.ca/smallbusiness/advice-and-resources/success-stories/index.jsp
Filed under advertising, Best Practices, business, Credit Card Payments, Customer Service, marketing, sales
Is This How You Test Your Advertising?
I spent many years selling advertising, first in print and then radio. In general I loved the energy and creativity of working with businesses to develop ad campaigns, but once in a while I hated it. I remember the sinking … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, Developing content, EWI, marketing, sales, writing
Is it Monday Morning Already?
Here, another amazing Monday Morning Memo from Roy H. Williams. This one is so beautiful I couldn’t imagine cutting out an excerpt. Read the original here Walk on Water Life is a journey on water. We spend our lives floating … Continue reading
Filed under Best Practices, business, Clarity, community, Developing content, disability, EWI, humanity, learning, marketing, non profit, philosophy
Is This Your Web Developer?
Cute! Now this is an interesting analysis of the typical (?) web-development persona you might encounter in the tech world. I certainly know this guy… Excerpted from the Stubbornella blog hosted by Nicole Sullivan. The code cowboy Stays up all … Continue reading
Filed under Best Practices, business, Developing content, marketing, mastery
Climb Up on the Rooftop!
Good morning, and happy Friday! When I was the ‘junior kid’ working at my first real advertising sales position (ok, many years ago!) I thought the old-timers in the office were jaded, cynical and fossilized in their thinking about customers … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, EWI, humanity, marketing, sales, sales motivation, social media
Making Love to a Gorilla
I have heard the phrase that being in business and judging your market is like making love to a gorilla – you don’t stop when you think you’re done, but when they think you’re done. Business columnist Cliff Ennico addresses … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, EWI, marketing, newsletter, sales
An $8000 Pizza
Sales guru and author Art Sobczak is another one of the handful of business leaders I read daily. Here, he summarizes a disappointing telephone experience with a local pizza house: “A number of years ago a marketing exec with Dominos … Continue reading
Filed under advertising, Best Practices, business, Customer Service, EWI, marketing, newsletter, sales
Gift Wrapping Jello
When I first started ANCO Business Solutions I knew that we had to develop a ‘product mix’. Consulting businesses (I have worked with a few!) are notorious for being hard to nail down; kind of like gift wrapping jello. When … Continue reading
Filed under advertising, business, Clarity, community, Developing content, marketing, social marketing, social media
Scratch Your Own Itch?
Lately I am listening to the book Re-Work. The authors talk about developing a business or product based on needs that we ourselves have, in their words to “scratch your own itch”. I started thinking about the basis on which my business was … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, Customer Service, EWI, marketing, social marketing, Uncategorized
