Category Archives: marketing
Life Is Good
Just getting caught up on a few odds and ends…. Life is very exciting right now. We’ve just come through an amazing political campaign creating brand, web, social media, advertising and mail components for John Kolk running in the nomination … Continue reading
Where Does Your Marketing Start?
At our firm, we are knee-deep in a couple of really fascinating marketing projects right now and, as usual, every client situation still presents opportunities to learn even though I have been working in marketing for close to 20 years. … Continue reading
Filed under Best Practices, Boards, business, Clarity, collaborate, communication, Customer Service, marketing, social marketing
I Love Mondays
And I love Wizard of Ads guru Roy H. Williams for his brilliant insights on marketing and human behavior. From Roy, here is this week’s Monday Morning Memo: Relevance, Real-evance, Relate-evence Relevance has always been an important part of effective … Continue reading
Filed under advertising, Best Practices, business, Clarity, communication, Customer Service, marketing, philosophy
Do You Have Bad Client Radar?
Interesting article from Cliff Ennico: “What can I do to weed out my bad clients and focus all my attention on clients that are worth having?” There is no law I’m aware of saying you must take every client who … Continue reading
Filed under Best Practices, business, business law, Clarity, Customer Service, marketing, sales, Uncategorized
Who’s Actually Running The Show Around Here?
One of my favourite Monday Morning quotes from Wizard of Ads founder and marketing genius Roy H. Williams…. “That’s enough rambling for one Monday morning. Now go look Today in the eyes, smile sweetly and say, “I own you. You’re … Continue reading
Filed under adult learning, Best Practices, business, Clarity, humanity, marketing, philosophy, sales motivation, writing
Finding Unexpected Heart Under the Hood
I have long been a fan (and client) of the Harold’s Auto Service team. As a single woman for many years, I have counted on Harold’s Auto to take care of the several cars, all different makes and models, that … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, Customer Service, humanity, marketing, newsletter, philosophy, Uncategorized
M M M and Ms. Moon
From Roy H. Williams Monday Morning Memo: The wonderfully insightful and irreverent Ms. Moon also gives us this marvelous AntiCreativity Checklist from her book Different “For People Who Want Nothing To Do with Pie-In-The-Sky Innovation, Crazy Flights of Imagination, or … Continue reading
Filed under adult learning, advertising, Best Practices, brain pathways, business, Clarity, humanity, learning, marketing, mastery, philosophy, Uncategorized
Some of My Favorite People
My firm doesn’t do a lot of straight web design but occasionally I will help out a friend who just needs a simple site put together fairly quickly. This was the case with my friend Georgina Knitel who wanted to … Continue reading
Filed under advertising, Best Practices, business, Business Recognition, collaborate, EWI, marketing
Celebrate!
Congratulations to all the southern Alberta businesses and organizations who have been nominated for the Lethbridge Chamber Business of the Year awards coming up during Small Business Week October 17th through 23rd! Here are a few of them: Astro Insurance … Continue reading
Filed under advertising, Awards, business, Business Recognition, collaborate, community, Customer Service, entertainment, EWI, marketing, sales, Uncategorized
What is Your True Value As a Woman in Business?
Our Lethbridge EWI chapter is very excited to host marketing and communications strategist Allen Gibson to speak to us about the changing roles of women in the new millennium; first from the perspectives of business and marketing but also within … Continue reading
Filed under adult learning, Best Practices, business, Clarity, community, Developing content, EWI, humanity, marketing, philosophy, social media, writing
