Category Archives: EWI
10 Quick Tips for Accurate Proofreading
For all of us who write (and re-write!) here are some practical suggestions from Daphne Gray-Grant to make sure your work leaves your desk error-free: 1. Try to allow at least one day to pass after finishing writing and before … Continue reading
Filed under Best Practices, business, Customer Service, Developing content, EWI, learning, newsletter, writing
The Gift of Newness
Although I don’t have time personally to take on as many as I used to, one of the most fun things we do is consulting with start-ups. I love their vision, idealism, optimism and sense of possibility! Just being around … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, EWI, Interior Design, sales, social marketing, Uncategorized, writing
Do You Get Social With Social Media?
More and more, I am seeing business and organizational clients developing social media components to promote their offerings, which I absolutely love (see previous post Climb Up On Rooftop). Social media for small to medium businesses, often a mix of … Continue reading
25 Pick Me Up tips
This is a collection of reader responses from the New York-based PR site Savor the Success, when they asked the question – do you have any strategies that help you deal with common business challenges? “We’ve all had those days … Continue reading
Filed under Best Practices, business, Clarity, collaborate, community, EWI, humanity, learning, philosophy, sales motivation, Uncategorized
Is This How You Test Your Advertising?
I spent many years selling advertising, first in print and then radio. In general I loved the energy and creativity of working with businesses to develop ad campaigns, but once in a while I hated it. I remember the sinking … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, Developing content, EWI, marketing, sales, writing
Is it Monday Morning Already?
Here, another amazing Monday Morning Memo from Roy H. Williams. This one is so beautiful I couldn’t imagine cutting out an excerpt. Read the original here Walk on Water Life is a journey on water. We spend our lives floating … Continue reading
Filed under Best Practices, business, Clarity, community, Developing content, disability, EWI, humanity, learning, marketing, non profit, philosophy
Climb Up on the Rooftop!
Good morning, and happy Friday! When I was the ‘junior kid’ working at my first real advertising sales position (ok, many years ago!) I thought the old-timers in the office were jaded, cynical and fossilized in their thinking about customers … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, EWI, humanity, marketing, sales, sales motivation, social media
Making Love to a Gorilla
I have heard the phrase that being in business and judging your market is like making love to a gorilla – you don’t stop when you think you’re done, but when they think you’re done. Business columnist Cliff Ennico addresses … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, EWI, marketing, newsletter, sales
An $8000 Pizza
Sales guru and author Art Sobczak is another one of the handful of business leaders I read daily. Here, he summarizes a disappointing telephone experience with a local pizza house: “A number of years ago a marketing exec with Dominos … Continue reading
Filed under advertising, Best Practices, business, Customer Service, EWI, marketing, newsletter, sales
Building a Niche in a Connected World
More and more I subscribe to the idea that success is most likely in this new global age by peeling off our social masks, becoming increasingly authentic, and then aligning ourselves with others who ‘get it’; a process I have … Continue reading
Filed under Best Practices, business, Clarity, collaborate, community, Customer Service, Developing content, EWI, humanity, philosophy
