Category Archives: advertising
Do You Get Social With Social Media?
More and more, I am seeing business and organizational clients developing social media components to promote their offerings, which I absolutely love (see previous post Climb Up On Rooftop). Social media for small to medium businesses, often a mix of … Continue reading
Success Stories by Visa
Visit the link to VISA’s small business resource center to read about some of the case studies they have been following: http://www.visa.ca/smallbusiness/advice-and-resources/success-stories/index.jsp
Filed under advertising, Best Practices, business, Credit Card Payments, Customer Service, marketing, sales
Is This How You Test Your Advertising?
I spent many years selling advertising, first in print and then radio. In general I loved the energy and creativity of working with businesses to develop ad campaigns, but once in a while I hated it. I remember the sinking … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, Developing content, EWI, marketing, sales, writing
Climb Up on the Rooftop!
Good morning, and happy Friday! When I was the ‘junior kid’ working at my first real advertising sales position (ok, many years ago!) I thought the old-timers in the office were jaded, cynical and fossilized in their thinking about customers … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, EWI, humanity, marketing, sales, sales motivation, social media
Making Love to a Gorilla
I have heard the phrase that being in business and judging your market is like making love to a gorilla – you don’t stop when you think you’re done, but when they think you’re done. Business columnist Cliff Ennico addresses … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, EWI, marketing, newsletter, sales
An $8000 Pizza
Sales guru and author Art Sobczak is another one of the handful of business leaders I read daily. Here, he summarizes a disappointing telephone experience with a local pizza house: “A number of years ago a marketing exec with Dominos … Continue reading
Filed under advertising, Best Practices, business, Customer Service, EWI, marketing, newsletter, sales
Gift Wrapping Jello
When I first started ANCO Business Solutions I knew that we had to develop a ‘product mix’. Consulting businesses (I have worked with a few!) are notorious for being hard to nail down; kind of like gift wrapping jello. When … Continue reading
Filed under advertising, business, Clarity, community, Developing content, marketing, social marketing, social media
Scratch Your Own Itch?
Lately I am listening to the book Re-Work. The authors talk about developing a business or product based on needs that we ourselves have, in their words to “scratch your own itch”. I started thinking about the basis on which my business was … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, Customer Service, EWI, marketing, social marketing, Uncategorized
The Creative Side of EWI Lethbridge
Kelly Vander Hooft has been a friend through the Chamber for several years, and brings great energy and spirit to her role as Programming Chair for EWI Lethbridge. Kelly was born and raised in Lethbridge, Alberta, Canada. Right out of … Continue reading
Filed under advertising, business, community, EWI, Interior Design, Uncategorized
Creating Readable Newsletters
9 Helpful Tips for Creating Newsletters That Readers Love to Read Content 1. Keep it short. Newsletters generally are best kept to the highlights or summary of your topic. If you are using an electronic version, create the possibility for … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, Developing content, EWI, marketing, newsletter, non profit, social marketing, social media, writing
