Category Archives: advertising
I Love Mondays
And I love Wizard of Ads guru Roy H. Williams for his brilliant insights on marketing and human behavior. From Roy, here is this week’s Monday Morning Memo: Relevance, Real-evance, Relate-evence Relevance has always been an important part of effective … Continue reading
Filed under advertising, Best Practices, business, Clarity, communication, Customer Service, marketing, philosophy
Changing Your Negative To A Positive
Can Your Negative Actually be a Positive? Some very smart thinking from the SoundAdvice newsletter and Michelle@clearskyradio.com “Once consumers have perceptions about you or your business, positive or negative, changing those perceptions can be a monumental task. A marketing consultant … Continue reading
Filed under advertising, business, Customer Service, EWI, sales, Uncategorized
More Web Wisdom
From web consultant Tonya R. Taylor: Here are 10 things customers HATE about visiting your website: 1. Flash intros – are only interesting (maybe) the first time you visit a site. Avoid using heavy flash intros because surveys show 80 … Continue reading
Filed under advertising, Best Practices, Commercialization, sales, Web Development
Can You Be Both Popular AND Rich?
Interesting piece on the gap between popularity and commercial success for Twitter: http://www.dumblittleblogger.com/2011/05/will-twitter-ever-make-a-profit/
Filed under advertising, business, Commercialization, social marketing, social media
Finding Unexpected Heart Under the Hood
I have long been a fan (and client) of the Harold’s Auto Service team. As a single woman for many years, I have counted on Harold’s Auto to take care of the several cars, all different makes and models, that … Continue reading
Filed under advertising, Best Practices, business, Clarity, community, Customer Service, humanity, marketing, newsletter, philosophy, Uncategorized
M M M and Ms. Moon
From Roy H. Williams Monday Morning Memo: The wonderfully insightful and irreverent Ms. Moon also gives us this marvelous AntiCreativity Checklist from her book Different “For People Who Want Nothing To Do with Pie-In-The-Sky Innovation, Crazy Flights of Imagination, or … Continue reading
Filed under adult learning, advertising, Best Practices, brain pathways, business, Clarity, humanity, learning, marketing, mastery, philosophy, Uncategorized
New Year, Timeless Perspective
As we welcome 2011, it seems that everyone I talk to is reflecting, evaluating, and of course setting the course for this new year, and there have been some valuable insights come out of those discussions. For example, one of … Continue reading
Some of My Favorite People
My firm doesn’t do a lot of straight web design but occasionally I will help out a friend who just needs a simple site put together fairly quickly. This was the case with my friend Georgina Knitel who wanted to … Continue reading
Filed under advertising, Best Practices, business, Business Recognition, collaborate, EWI, marketing
Celebrate!
Congratulations to all the southern Alberta businesses and organizations who have been nominated for the Lethbridge Chamber Business of the Year awards coming up during Small Business Week October 17th through 23rd! Here are a few of them: Astro Insurance … Continue reading
Filed under advertising, Awards, business, Business Recognition, collaborate, community, Customer Service, entertainment, EWI, marketing, sales, Uncategorized
The Gift of Newness
Although I don’t have time personally to take on as many as I used to, one of the most fun things we do is consulting with start-ups. I love their vision, idealism, optimism and sense of possibility! Just being around … Continue reading
Filed under advertising, Best Practices, business, Clarity, Customer Service, EWI, Interior Design, sales, social marketing, Uncategorized, writing
