Monthly Archives: June 2010
A Real Powerhouse for EWI Lethbridge
I have known Judy and her husband Ken for many years through their involvement and service in our community, but it wasn’t until I saw Judy in action as our EWI Ways & Means Chair that I got to see … Continue reading
Filed under business, collaborate, community, EWI, marketing
6 Layers of Wallpaper – The Evolution of a Marketing Plan
When we first started renovating my house in October, I couldn’t help but be amused and a little amazed at the mixed collection of decoration themes we discovered in excavating layer upon layer of old wallpaper, carpet and linoleum. In … Continue reading
Filed under advertising, business, Customer Service, EWI, marketing, social marketing
What Makes You Unique?
But does this flat data really help to explain or understand the complexities of consumer buying? Over the years, we have witnessed many businesses in our community who, on the surface, were doing everything ‘right’ according to standard business planning models, and yet failed to attract the support of the consumer niche they needed to support their operations. Continue reading
Filed under advertising, Best Practices, business, community, Customer Service, EWI, marketing, social marketing, Uncategorized
EWI Lethbridge – Remembered Forever
Here is another in my series of profiles honouring the unique businesses and organizations that make up our EWI Lethbridge Chapter. Sue Reeves brings a calm, loving and compassionate approach as she helps families choose a memorial to honour their … Continue reading
Filed under Uncategorized
Celebrating the Diversity of EWI
We are proud to have such a variety of incredible women, businesses and organizations involved with EWI Lethbridge. Twyla Fisher joined us this spring, and contributes professionalism, experience and youthful energy to every meeting. Thank you Twyla! Twyla Fisher is … Continue reading
Filed under business, collaborate, community, EWI, marketing
Honoring the Real You
From the desk of Wes Hopper: “I love me enough to be open to the idea that deep down I may not be as perfect as I want you to see me.” James McGregor When I saw today’s quote for … Continue reading
Filed under Best Practices, business, community, marketing, non profit, Uncategorized
The Up Side of Down Syndrome
Some of the most fun and impact-ful experiences of my professional life have come from my relationships and consulting opportunities with people with disabilities and their families. If you would like to read about it, visit more than the label … Continue reading
Filed under community, disability, non profit, social marketing
What will you do for money?
every day we have an opportunity to be tested and define our parameters, not just in terms of business practices and policy, but in who we are and how we behave in relation to clients, prospects, vendors and our community. Continue reading
Filed under Best Practices, business, community, Customer Service, EWI, social marketing
Defining Good Customer Service
It’s interesting how my thinking about business practices shifts from the theoretical to the practical in light of experiences where I am personally on the receiving end of a business policy. Usually I bring a birds-eye view in my professional … Continue reading
Filed under Best Practices, business, Customer Service, Uncategorized
Business vs Ethics? What’s Your Refund Policy?
Teresa, in the words of Marianne Williamson: “I forgive you and release you to the Holy Spirit.” May we both find peace over this issue.
Filed under Best Practices, business, Credit Card Payments, Customer Service, Uncategorized
