Life Is Good

Just getting caught up on a few odds and ends…. Life is very exciting right now. We’ve just come through an amazing political campaign creating brand, web, social media, advertising and mail components for John Kolk

John Kolk

John Kolk Alberta PC Candidate for Little Bow

running in the nomination race for Little Bow. What fun! He won and we are thrilled to have been able to provide some behind the scenes support.

Also wanted to mention that Alberta Venture has just launched the 2012 Best Workplace Awards, so please pass this along to an Alberta business you admire. It’s so important to acknowledge and celebrate the contribution of independent businesses in creating stable, well paying employment and supporting our communities. The link will take you to the submission page.

“For five years, Alberta Venture has recognized those Alberta-based companies leading the way in corporate culture and human resource development with the annual Alberta’s Best Workplaces program. The 2012 program is presented by Alberta Venture, the Human Resources Institute of Alberta, and Davies Park Executive Search Consulting.

A ‘best workplace’ company is one dedicated to building and sustaining a prosperous, forward-thinking organization that values its greatest asset – people. These leading organizations are able to attract and sustain quality employees in this high demand labour market.

Companies selected for the list will be featured in the cover story of Alberta Venture’s May 2012 issue and extensively covered online at albertaventure.com. They’ll also receive VIP invites to the Best Workplaces Conference in 2012.”

 

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Boldly Explore Your Dreams

From Lifestyle group Sparkpeople, i love this piece. What’s a little possible embarrassment compared to what we can achieve if we try!

“As we grow older, we reflect upon our lives–the things that we have done and the things we didn’t do. Don’t let this happen to you! What would you do if you knew you could not fail? Imagine the difference this could make in your life. Imagine how fearlessly you would march across the beach in your bathing suit! Break the habits of fear that are holding you back and forget the hundreds of distractions that seem to justify not trying new things! Achieve your dreams, take risks, build your vision and go boldly towards it. “


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Can You Predict The Future?

12 Little Words That Will Help You Predict the Future
written by Cliff Ennico

It’s a rough economy out there, but even scarier than the persistent threats of recession; deflation; countries defaulting on their debt; government’s inability to balance the budget; and other bogeymen is the pace of change itself.

Everything’s changing so fast and the world economy is so volatile that it seems impossible to prepare and plan for the future if you’re a business-owner looking to adapt to change, or if you’re an unemployed corporate executive trying to figure out tomorrow’s job opportunities.

Having said that, though, there are some ongoing changes in our economy that most people agree will probably continue well into the future. These changes, about which entire books have been written, can be easily summarized in 12 little words. Commit them to memory. Write them down on a Post-it; put the note up on your computer, your refrigerator door or somewhere else where it’s readily visible; and read them at least once every day. Once you memorize them, recite them like a mantra, and plan your business or career future with them constantly in mind.

THE FUTURE IS DIGITAL

Make no mistake about it. Brick-and-mortar businesses in just about every industry are succumbing to the siren pull of the Internet. Business models that have been around for decades, even centuries, are slowly but surely disappearing into the “cloud,” never to return to planet earth. Whatever it is you do, sooner or later there will be a virtual solution for it at extremely low cost, and you won’t be able to compete.

Some examples:

– Check-cashing outlets? Not necessary in an era of digital payments and debit cards.

– Attorneys, accountants and financial advisors? Think advice and prepared-forms websites you can access for free (or for pennies).

– Printed books and periodicals? Every time I board an airplane, I see more and more Kindles and Nooks and fewer and fewer dead trees.

– Retail and distribution outlets? It’s much quicker and more convenient to shop online than to navigate your local mall — and you can even get free shipping.

Look at your kids or grandkids at work and play. They grew up with the Web. Everything they touch is digital. They are the future; pretty soon (if they don’t already) they will form the core 18- to 35-year-old demographic everyone will be pandering to. That pandering will take place in cyberspace.

THE FUTURE IS GLOBAL

State and national boundaries are meaningless in an era where I can order something directly from an online merchant in Bangladesh who has no physical presence in North America or outsource a key part of my business to a country where they don’t even speak English. Two-thirds to three-fourths of the world’s population is joining the world economy for the first time in human history. Sooner or later, wealth will be more evenly distributed throughout the globe, and few countries or continents will have a competitive advantage over any others. Except where access to local natural resources is critical, any business will be able to be conducted anywhere on Earth.

THE FUTURE IS FREELANCE

OK, maybe that’s 13 words instead of 12 … The concept of employment as we know it probably won’t exist in coming decades, or if it will, it probably will be viewed as a temporary stepping stone to something else. The corporate career ladder will disappear.

Instead, people with marketable knowledge and skills will bid to participate in specific projects hosted by companies — or teams — that are, more or less, virtual. They will float from project to project (or work on several projects simultaneously) or from company to company as independent contractors, picking up experience and learning points that will enable them to bid competitively on progressively more advanced — and therefore more lucrative — projects. When they get tired of doing that, they will form virtual companies and begin soliciting virtual teams of their own.

“The future is digital; the future is global; the future is freelance.” Twelve little words that can give you real insight into where future opportunities lie.

So how do you take this and translate it into a real action plan? Simple: by recognizing that because you can’t beat these trends, you had better join them. During this holiday season, sit down at your computer with a blank word processor page in front of you and a VSOP Brandy by your side, and ask yourself the following questions:

How can I adjust what I do to fit a more digital, global, freelance world? How can I help individuals and businesses adjust to this world?

I don’t know the answers any better than you do (although I have some ideas). What I can tell you is that the answers, once you find them, are the business opportunities of the future. The people who will make money, survive, thrive and prosper in the coming century will be those who find the answers and act upon them.

Cliff Ennico (crennico@gmail.com) is a syndicated columnist, author and former host of the PBS television series “Money Hunt.” This column is no substitute for legal, tax or financial advice, which can be furnished only by a qualified professional licensed in your state. To find out more about Cliff Ennico and other Creators Syndicate writers and cartoonists, visit our Web page at www.creators.com.

DISTRIBUTED BY CREATORS.COM

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The Wisdom of Winter

 

from photographer Leanna Lomanski

Country Snowfall from photographer Leanna Lomanski

From the email newsletter Yoga Journal, an excerpt on allowing ourselves to slow down rather than speed up this holiday season…

Today, in the Northern Hemisphere, it’s the Winter Solstice, the shortest day of the year and the advent of the dreaming days of winter. A day that reminds us that Mother Nature intends for us to rest, relax, rejuvenate.

The true gift of the Winter Solstice is a call to slow down and collect our energy in readiness for the bigger, brighter things to come – the opportunity to slumber, to dream — all in preparation for the growth and change that is to occur in our lives when spring makes its high voltage appearance in our lives.

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Seven Simple Gifts – Not Easy to Give, Splendid to Receive

A beautiful description of 7 timeless things we can do for and with the people in our lives from the always inspiring Denise Bissonette

Denise’s Suggested List of Seven Simple, Splendid Gifts 
1.       Visibility. 
Many people in the world feel totally invisible – unseen, unheard, unnoticed.  What a lovely thing that we can, in any moment, offer someone the gift of visibility.  I love the story of Mother Teresa  who was interviewed on a radio show in Denver and asked by the commentator, “Mother, what can we do for you to make your stay here in Denver most comfortable and enjoyable?” She responded, “I have everything I could possibly need.  If you want to do something for me, consider this.  Go look into the face of someone who is on the street, someone who is homeless, or lost.  Go, look into their eyes and let them know that they are not alone in the world – that you actually see them!”
What she is suggesting here is not so much about throwing a coin into a cup, but about connecting, even for a few seconds, as a fellow human being.  What she is asking is that we not avoid eye contact and step over or around people because they make us feel uncomfortable in their poverty or misfortune, but to swallow our discomfort and respond, instead, out of our deeper sense of humanity.  A smile, a bow of the head, a friendly “hello” – some small gesture that expresses, “I see you – you are not alone in the world” can be a profound gift, and we don’t need to be Mother Teresa to give the gift of visibility!  Many of the people who come to us for help and support feel “invisible” in their own way – unemployment has a tendency to do that!  Think about ways to make people feel seen and heard, including the remaining six suggestions.
2.       A heartfelt compliment.
Nothing so feeds the spirit of another person than genuine affirmation and praise.  Everyone wants to feel as if their presence is precious in the workplace, in the classroom, in the family, in the neighborhood.  Every day we interact with people who are hungry for a little acknowledgment.   To stop, notice, and comment on what a person is doing right is a gift we can give in just about any situation – to our spouse, our children, our co-workers, our students or clientele, and those who serve us in the world.  The compliment may be about something specific like “I am so proud of how you have persisted in the pursuit of your goals”, “Nice job yesterday on the report”, or “You are showing so much improvement lately” to something more general like “You have a such a nice smile”, “I really like how colorfully you dress,” or “You have such a calming presence – I really like being around you.”   When we pause to consider what we might affirm in another, we will rarely fail to see something worth praising.
3.       Thanks.
A lot has been written in recent years about cultivating “an attitude of gratitude” and I am all for it!  Clearly, noticing the many ways in which we are blessed is a wonderful way to find joy in our everyday experience, to live in the present, and to gain perspective when facing challenges. What I would add to the “attitude of gratitude”, however, is the practice of expressing our thanks and communicating our appreciation!  Feeling gratitude and not expressing it is like wrapping a gift, but failing to give it.
It’s astounding how much we take for granted in the ways in which we are served, attended to, and cared for by one another! What if we stopped long enough to discern the million and one ways the people around us make our lives easier, more comfortable, and convenient, and then actually took the time to tell them so?  For example:   Thank you for making the coffee everyday … it’s so nice to come into the office to the aroma…   Thank you for your patience with my paperwork- I know it can’t be easy for you to wait on me every week… Thank you for always being on time.  It’s really refreshing and makes me glad that I am your Employment Specialist… Thank you for setting the room up for us this morning – you helped to make this day a success… Thank you for pairing my socks – I’m losing less of them lately… Thank you for the innumerable ways you work to make the holidays special for this family.  I think we can all appreciate the sentiment behind the words of Meister Eckhart when he said, “If the only prayer we ever said was “thank you”, that would be quite   enough.
4.       A sincere apology. 
This is a profound gift for someone you have offended or caused any level of hurt, embarrassment, or heartache, intentionally or unintentionally.  For this to be a true gift, it is not simply wrapped in excuses or explanation that make you feel better about yourself in the situation – it is wrapped rather in acknowledgement of the other person’s hurt or discomfort, extended with heartfelt humility.  Think about those around you who may be waiting for an apology, or who would be totally blown away by such a gift.  This is one of those gifts that can be given in the moment or years after the original offense.  There is no expiry date on a good apology! This can be given through email, but preferably in person, over the phone, or written in one’s own hand.  In the truest spirit of the gift, however, it should be given without expectation of how it is received.  The apology is gift enough.
5.       Forgiveness
If you have ever been truly forgiven for a past transgression, you know that there is no way of describing the immensity of this gift.  What makes it so difficult to give?  Every situation is different and offers its own complexity, but when we consider that tomorrow is not promised, that today is all we can be certain about – why would we choose to hold a grudge rather than free ourselves of its burden?  Holding grudges makes us small-spirited and closed-hearted. Some say, “I’ll forgive, but I will not forget.”  Henry Ward Beecher once said that is just another way of saying, I will not forgive.  He advised, “Forgiveness ought to be like a canceled note – torn in two, and burned up, so that it never can be shown against one again.” Now that is a gift!  What canceled note can you tear in two and burn, the ashes of which would represent the ultimate gift for that someone for whom you have held resentment or bitterness?
6.       The benefit of the doubt
Wouldn’t it be amazing if you could feel completely confident that the people with whom you live and work always assumed your best intentions, regardless of the ways in which circumstances unfold?  What if there was room for you to “blow it”, not having to fear that others will be thinking the worst of your intentions?   What if you knew that you would be considered “innocent until proven guilty”, not just in the courtroom, but in the hearts and minds of the people with whom you share your life?  Wow, the benefit of the doubt, now there’s a gift!
What would it take for us to defer from judging or categorizing someone based on our experience of that person from the past?  What would it take to view them in their best light, assuming their best intentions? Among other things, it would take a spirit charitable enough to accept another’s differences, weaknesses and shortcomings.  It would require having patience with someone who has let us down, or the self-discipline and restraint from acting on the impulse to become offended when someone doesn’t handle something the way we hoped.  Managing our expectations with regard to how others respond in the world would also be helpful.
7.       Kindness 
I dedicated an entire issue of this Newsletter to the Way of Kindness in October, 2010.  Let me share a few beliefs about kindness that I included in that article:
Kindness is powerful.  Even the smallest act of kindness has the power to heal, transform, resurrect, empower, and comfort another person.   Kindness is timeless and universal.  All human beings understand the language of kindness. It crosses all borders and requires no interpreters.  Kindness brings out the best in us, eliciting finest instincts and inspiring a largeness of spirit, appealing to the expansive and generous side of our nature.  Kindness melts judgment and puts the gale force of compassion at our backs.  It invokes empathy and provides a bridge to understanding.  Kindness is rooted in the desire and conviction that we can make the world (or someone’s world) a lovelier place one small act at a time.
Kindness is simple.  It requires gestures no more elaborate than a simple nod, a word spoken in a warm tone of voice, or the gift of restraint when we were about to say or do something that could be hurtful to another.  The ways in which kindness can be expressed and demonstrated are wide-ranging and infinite, often arising spontaneously and naturally in small, unsuspecting moments.
Kindness has no downside. There are no strings attached.  It asks nothing from us but to be given away.  It has no ulterior motive.  It can’t be forced or stolen.  It can only be given freely and it asks nothing in return.   It is ruled by the larger power of cause and effect, and therefore it is not subject to interpretation, motive, or intent.  It just is what it is, without pretense or posturing.  The motive of kindness is kindness.
Kindness is limitless.  There is an inexhaustible supply of kindness from which we may draw each and every day.  Kindness begets kindness, so there’s no fear of ever using it up, running out, or coming up short.  Kindness is and always will be available to us in direct proportion to our inclination, desire, and capacity to express it.  The gift that keeps on giving.
Splendid to Receive?
I entitled this article Seven Simple Gifts: Not Easy to Give, Splendid to Receive.  I think it’s pretty obvious what makes these gifts simple, and yet not necessarily easy to bestow.  But how about the splendid part?  I ask you, dear reader, to assess for yourself, what it is like to be on the receiving end of these gifts.  Please take a moment and consider what it felt like the last time you received the following:
  • Someone making you feel seen and heard in a situation in which you felt invisible;
  • A heartfelt compliment that came from someone with no agenda;
  • Genuine thanks and appreciation for something you do every day;
  • A sincere apology that helped heal a hurt, heartache, or a misunderstanding;
  • Forgiveness which freed you from the burden of guilt, blame or shame;
  • The benefit of the doubt in a situation where you appreciated not being unfairly judged or criticized;
  • A kindness from someone that touched you deeply.
It is my fondest hope that recollections of having received each of these gifts from someone at some time in our lives will inspire the giving of these same gifts with wholehearted, wide-ranging, no holds barred generosity on our parts.   In the words of Sam Levinson, “The tender loving care of fellow human beings will never become obsolete because people, even more than things, have to be restored, renewed, revived, reclaimed and redeemed.  We do this for one another through the gifts of the human spirit.”
From my heart and home to yours – many blessings!
~ Denise

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THE R-WORD

THE R-WORD.

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Where Does Your Marketing Start?

At our firm, we are knee-deep in a couple of really fascinating marketing projects right now and, as usual, every client situation still presents opportunities to learn even though I have been working in marketing for close to 20 years.  The theme that has been prevalent in both these projects, although they are in vastly different sectors, is the idea of a bottom-up approach to developing marketing.

While this term has been used to describe a variety of sales and marketing approaches, I think of ‘bottom-up’ as the simplest way to describe marketing that is designed from the end user or customer’s perspective rather than from the ivory tower view of the owner, director or board.  Particularly when the business or organization is in a launch phase, it is critical to build a marketing foundation on a clear acceptance of market needs,  relevance of your product, service or viewpoint to solve their problem, and willingness to engage. And honestly, the stuff these two organizations had developed for previous campaigns appeared to have been created inside a closet.

Marketing guru David Gillan expresses the starting point for bottom-up versus top-down marketing easily with this visual:

Marketing Guru Paul Gillan

Marketing Guru Paul Gillan demonstrates his approach for designing market-relevant campaigns.

In the ‘old days’ when I sold advertising we used to start with a branding exercise with the client about their business; products and services, features and benefits and so on. Our in-house team of marketing ‘experts’ would then design and launch the campaign components and we’d all start praying for results. Now, the whole process has flipped. We put the heaviest focus on the market research and needs assessment stage and the marketing practically creates itself out of the end user input.

It’s still fun, and I’m still learning!

Colette

 

 

 

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She’s Back!

It has been a very busy few months working on the first ever Lethbridge Word On The Street Festival, and what an amazing adventure it has been! I am just finalizing my evaluation reports and then looking forward to getting back into the groove on some of my other projects, including several new blog posts here focused on some recent marketing lessons.

In the meantime, please enjoy seeing the great community and sponsor engagement the festival enjoyed featured on the Lethbridge Word On The Street Facebook page http://www.facebook.com/LethbridgeWOTS

 

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The Big Picture

Thank you to gratitude guru Wes Hopper for sharing this insight:

“It will make an immense difference with your faith and spirit whether you look upon civilization as a good thing which is becoming better or as a bad and evil thing which is decaying. ” -    Wallace Wattles

The attitude and beliefs we bring to life have a very big effect on what we experience in life, because we tend to find what we’re looking for.

The fact of history is that in all times and civilizations there have been great injustices, as well as the seeds of great advances. The injustices get all the attention, because the great advances tend to take place quietly and over time.

 But as Wattles says, it makes a big difference which side of things we choose to see. Not to history, but to us!

History will go on and do what history does, but our lives will rise and fall with the choices that we make. If we see the world as falling apart we become pessimistic, depressed, and unproductive.  But how big of an impact on the world can we have when we’re acting like  that?

So we should take Wattles’ advice.  See the world as becoming better every day and resolve to be part of that process.

Be confident, optimistic and enthusiastic about life. We may adjust our strategies in line with the daily news but we never give up on our dreams. If civilization is to become better, it’s up to us to make it happen, one faithful choice at a time.

If it is to be, it’s up to me … and you.

How can you use this thought to frame the tasks you might work on today?

Colette

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Now The Shoe’s On The Other Foot

From my friend and hero Kristine Cassie, fearless advocate and CEO of the Lethbridge YWCA:

YWCA Walk A Mile In Her ShoesWho wouldn’t want to have their brother, friend, colleague, husband, partner, neighbour, cousin, boss, uncle, grandpa or business rival to walk in some stunning heels! And all for a great cause – support YWCA’s in Alberta in our work to end violence by being part of a fabulously fun event. Hosted by all four YWCA’s, this is YWCA Lethbridge’s first Walk a Mile event hosted September 23rd, 2011.

By making one call to the YWCA at 403-329-0088 or by emailing Diana Sim at dsim@ywcalethbridge.org you can register an individual or a team, get pledges, then come out and walk the line in a pair of shoes that any diva would be envious of

 

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